Something Educational - About Us

Something Educational is a company that aims to make learning fun, at an affordable price. 

The company was founded in 2018 while I was on maternity leave with my second daughter. I was looking for something to do while Kayla was sleeping.

The first brand we stocked was Idem Smile. When I was little my grandmother used to sell Smile toys. One day, in May 2018, my mother called and asked if I knew if Smile Toys still existed. That same day I got all the info and placed my first order.

Since then the company grew bigger, selling various brands to individuals, schools and therapists.

In April 2019 my two girls and I moved to De Doorns in the Western Cape. For a few months business was put on hold while I was finding my feet in a new place and new job, working as a veterinarian in private practice in Worcester and De Doorns.

In September 2019 we got Something Educational up and running again. 

I hope you enjoy the toys and other educational products as much as I do.

We will always strive to expand our product list to give our customers a wide variety of affordable products.


Your reliable Something Educational. Our products  provide the opportunity for your children to have the necessary childhood tools.

Contact info

33 Dianthus Street

Somerset West


065 513 0617

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